Yogofru targets the premium lollipop segment with a 25% yogurt + 75% fruit flavor fusion that differentiates from standard fruit candies. The dual-flavor profile (strawberry-yogurt, orange-yogurt, mango-yogurt, black currant-yogurt, banana-yogurt, passion fruit-yogurt) appeals to buyers in markets where dairy-based confections command 20-30% premiumsparticularly Philippines, Indonesia, and UAE where yogurt snacking is established.
Unlike pure fruit lollipops that compete on price, Yogofru’s positioning allows distributors to avoid direct comparison with commodity candy while still sitting in the impulse category. The yogurt component also reduces the cloying sweetness that causes palate fatigue with cheaper hard candies, which means higher repeat purchase rates according to feedback from our Middle East distributors. Available in both jar (6×100 pieces) and bag (20×50 pieces) formats with identical 8-gram candy weight.
800g × 6 jars per carton, 400g × 20 bags per carton