Million Whisky enters a brutally competitive category where established Indian whisky brands own the mass market, and international brands (Johnnie Walker, Jack Daniel’s) dominate premium. Your positioning window is narrow: undercut Indian mass brands on price, or offer “imported” credibility at mid-tier pricing.
The 750ml format is standard globally, and the 12-bottle carton configuration is wholesale-friendly. But whisky isn’t biscuitsbrand equity, taste profile, and distribution muscle matter more than packaging specs.
750ml
