Bom Dia Coffee is your play for the instant coffee segment in markets where glass jars signal quality over sachets. The jar format (50g × 24 jars, 100g × 12 jars) targets modern trade and supermarkets where consumers associate glass with premium positioning, even if the coffee inside is standard instant.
The specs tell the real story: moisture 3.89%, pH 4.9, bulk density 0.205, color value 49.5. These aren’t exceptional numbersthey’re industry standard for mass-market instant coffee. Which means Bom Dia competes on price and availability, not differentiation. Your edge is being a reliable supplier who ships consistent quality at competitive FOB vs Brazilian or Vietnamese instant coffee flooding African markets.
Two pack sizes give you flexibility: 100g for household pantries (12-jar carton for retail distribution), 50g for smaller households or trial purchases (24-jar carton for higher turnover).
50g & 100g
